MAIN IDEA:

This book discusses the issue of qualitative change when the state of the system changes from 0 to 1, which is entirely different than quantitively evolving from 1 to 2. This discussion proceeds mainly in the business area about building businesses that create new things that did not exist before. It touches on many relevant areas and concludes by presenting four future development scenarios, only one of which will be realized.   

MY TAKE ON IT:

I agree with most of the ideas expressed in this book, especially in the business area. However, the most significant problem of them all, is the gigantic social change we are going through today, which is the growing redundancy of humans for the production of goods and services. The book does not explicitly recognize this problem, leave alone propose a solution. Instead, the authors allocate lots of attention to founders, stressing their role in going from zero to one, which is understandable because they belong to this personality type. But it is insufficient because the founders could exist only when everybody’s survival and even minimal satisfaction were guaranteed. Otherwise, all energy would be spent on survival, meaning just moving from condition 1 – the level below survivability, to 1.01 – the level of minimal survivability. It is also an excellent guide to the logic and circumstance of business innovation.